Isn't it about time we did something

Some of the biggest names in New Zealand hip hop have joined forces to encourage wise decision-making in young Kiwis. The result is the charity single ‘Think Twice’ – released in stores, online, and on mobile today.

‘Think Twice’ is the brainchild of DJ Sir-Vere: “Recently my son turned ten and that same weekend there was a sharp increase in violence and crime in general, particularly out of the region I'm from [South Auckland]. Some of the things happening seemed to be a result of poor judgement and it got me wondering how things might be different if people stopped to think twice about the consequences of their actions”

Sir-Vere thought about ways he could help make a difference and the result is AOTEAROA ALLSTARS, a mega-collaboration comprising New Zealand’s top hip hop names who have donated their time and talent for this worthy cause. Spearheaded by DJ Sir-Vere, AOTEAROA ALLSTARS includes Awa (Nesian Mystik), Che Fu, Scribe, P-Money, Savage, PNC, Mareko, Cyphanetik, Delani, Flowz, and TEK.

“So what are we trying to say? We are simply saying this: take the time to think twice. We aren’t trying to tell people what to do. We aren’t trying to tell people what not to do. We are telling people to think twice about how their actions might affect themselves and the people around them.”

‘Think Twice’ will be serviced to all radio and is available to purchase at The Warehouse, online through digiRAMA, and on mobile through Vodafone. A video has been made for the single and will premiere Tuesday 11th March.

All proceeds from sales of ‘Think Twice’ will go to youth development organisation Youthline. To learn more about Youthline’s involvement in helping our young people.